sombrefan said: It's worth noting that one of the major reasons why Buffy got less viewers on UPN is cause the network wasn't available in all parts of the US. The WB had wider coverage. Also during Season 7, there was a noticeable lack of publicity by the UPN. It may have impacted upon the ratings.

Though interestingly, Season Six shows an increase of 0.2 million viewers from S5. But I know that the publicity for S6 was huge, so that might be connected to the same. That S7 number is decidedly lackluster, though. :/